B2B INSPIRED

A Founder's Journey Hadleigh Ford

SwipedOn
Hadleigh Ford

A Founder's Journey

Going from superyachts to SaaS isn’t your typical founder story—but that’s exactly what makes this episode stand out. In this episode of B2B Inspired, Dale Koerner is joined by Hadleigh Ford, founder of SwipedOn, to explore the unexpected journey behind one of New Zealand’s B2B tech success stories.

Hadleigh shares how a frustrating detail on a $100M yacht sparked the idea for SwipedOn, and how he built the product from scratch with no technical background. He unpacks the lessons learned through early failures, global growth, and two major acquisitions—while staying grounded in culture and customer simplicity. Whether you’re starting out or scaling up, this episode is full of honest insights on product-market fit, resilience, and thinking bigger than your starting niche.

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TEAM AWARDS

TVNZ NZ Marketing Excellence Awards
Excellence in B2B Marketing Strategy, finalist 2023

Interactive Media Awards
Best in Class for UX Design and Implementation, 4 times winner
Best in Class for UX Design and Implementation, 18 times finalist

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