WE

DO

B2B

Like an agency.
Just B2B.

Go

Our approach

BUILD TRUST

WITH YOUR B2B BUYERS

For 24 years, we’ve partnered with B2B sales and marketing teams to boost ROI and drive sales performance. Whatever the project, our team brings customer-centric thinking and a proven, cost-effective approach to deliver integrated B2B marketing solutions that align with your business goals.

B2B

MARKETING
When marketing needs
more resources

We help companies deliver performance by bundling specialised B2B marketing services rather than outsourcing to multiple agencies. We ensure every tactic contributes toward a common goal, improving performance.

Sales

Enablement
When sales need
more conversions

We support sales teams to convert prospects into customers through personalised touch points, sales toolkits, and CRM integration. We deliver transparent insights to help clients measure ROI and justify their sales and marketing investments.

B2B Lead

Generation
When sales need
more opportunities

We develop campaigns to attract qualified B2B leads through tactics such as content marketing, paid search, and ABM. We optimise workflows and use AI tools for faster execution, ensuring businesses can act on opportunities swiftly.

 

B2B Digital

Marketing
When marketing needs
a digital skillset

We deliver strategic digital initiatives and use KPIs like customer lifetime value (CLTV), cost-per-lead (CPL), and conversion rates to ensure every digital channel contributes toward a common ROI.

B2B

Strategy
When marketing needs
deep customer insight

We understand complex B2B customer needs, sales cycles, buyer personas (e.g., decision-makers, influencers), and account-based marketing (ABM). We develop strategies focusing on forging lasting customer connections.

Creative,

Brand & Design
When marketing needs
convincing creative

We use creative to articulate the value your organisation delivers to B2B buyers and their customers. We bring your brand story to life and align your brand voice across print, digital, ads, campaigns, events, social media, and more. 

SUPPORTING YOUR TEAMS

HOW CAN

WE HELP

If you’re seeking to strengthen your B2B sales team and boost your marketing, you’re in the right place. We collaborate closely with our clients, offering a range of expertise including B2B integrated marketing solutions, digital marketing, creative, and B2B strategy services.

CUSTOMER-CENTRIC

B2B BUYER

Understanding the customer’s view, their context, and the problem you solve helps uncover where to deliver more value.

CLARITY

The B2B buyers care about the value you can deliver to their business and their customers. Clearly articulating the value delivered is key.

CAPABILITIES

The B2B buyer must have faith that your organisation has the capabilities to solve the problem they have.

PROOF

Proof is a key component in the trust building process. Can you showcase the proof? 

Powering B2B

Featured

Tools

Some of our strategic tools that have driven exceptional results for B2B organisations.

THE B2B

MARKET STRATEGY
When you need
market positioning

A B2B market strategy will help you truly understand the lay of the land. From customer research to selecting the right channels, it will enable informed decisions and weaponise your sales team.

THE B2B CAPABILITY

DOCUMENT
When sales need
to build trust

A capability document clearly articulates the value that you offer customers. It communicates to your customers, succinctly and effectively why you are best placed to win their business.

CLIENT STORIES

Empowered For Success

Amanda Wells, Kilwell

Kilwell Fibrelab

"BlueOcean has given us the clarity and confidence to move forward and tap into new markets" Read Case Study
Ben Willis, Orb Medical

Orb Medical

"We now have real focus on value-creating activities that matter. It has really been about BlueOcean expertise." Read Case Study
Julie Hayes, BeeNZ

BeeNZ Honey

"BlueOcean has helped us to affirm and communicate our values and our reason why we do what we do." Read Case Study
Mark O’Brien, Aluro Healthcare

Aluro Healthcare

"BlueOcean customer-centricity has been invaluable, resulting in the best outcome for Aluro Healthcare." Read Case Study
Dr Adam Durning, The Dentists

The Dentists

"I don’t see BlueOcean as just a consulting or marketing firm, they part of our business into the future." Read Case Study