Stand out on a global stage

Intrigued by DaisyLab’s vision, we reached out to discover how we could serve their ambition to lead the global shift toward sustainable food production. The challenge emerged: to create a brand that resonated with investors, customers, and the broader food technology industry while reflecting their values and core mission of developing radically sustainable dairy alternatives.

We immersed ourselves in their world by learning everything we could about Daisy Lab’s technology, the precision fermentation landscape, and their future goals. Armed with this understanding, we took the bold step of proactively creating a complete brand refresh—without waiting for a formal brief.

We asked ourselves, “What if we just did the work and pitched it to them?” Taking this creative risk allowed us to approach the project with a fresh perspective, thinking beyond the obvious and embracing the challenge as a learning experience.  

Our creative branding approach spanned several key elements:

1. Positioning and Messaging Framework
Defining their unique value proposition and developing a consistent narrative that aligned with their vision and market potential.

2. Visual Identity Design
Creating a modern, forward-thinking logo to reflect Daisy Lab’s innovative approach to dairy production.

3. Ingredient Branding Concept
Developing a sub-brand strategy to differentiate future product offerings.

4. Content Pillars for Website and Social
Articulate a foundation for content that reinforced their leadership in sustainability and food technology.  

Fortunately, the team at Daisy Lab responded enthusiastically to our pitch. Over the following weeks, we collaborated closely to refine the concepts. Together, we delivered a complete brand package, including:

A new visual identity
Clean, modern, and reflective of Daisy Lab’s future-forward mission.

Positioning tagline
Capturing their core message of sustainability and innovation.

Comprehensive brand guidelines
Ensuring consistency across all communications moving forward.

The rebrand not only positioned Daisy Lab as a leader in the emerging precision fermentation space but also helped them gain further credibility with the market and investors as they scaled. 

"BlueOcean successfully brought our founders' collective vision to life, despite our initial, somewhat clunky, articulation of what we wanted. Since then, we have presented to numerous international investors and pitched at multiple global conferences, consistently receiving compliments on our brand presentation. It's worth noting that we've been compared to global start-ups with much larger branding budgets, yet our brand has always stood out."

Irina Miller
Founder, Daisy Lab