Internal Factors

Preventing effective communication between sales and marketing Read More

One of the biggest issues is understanding each other. In many organisations sales and marketing  and “the rest of the business” have a very limited understanding of what each other does.

There isn’t enough time to go around and therefore very limited learning between individuals is possible. But what if a business were to change that? What could be achieved and what sort of relationships could be built?

Lee Hunter, Strategic Consultant, Business Mentor

A salesperson perspective

Dale Koerner, Senior Marketing Strategist

A marketer perspective

Henrik Arlund, Partner, Advisor, Director

An executive perspective

Roland Leemans, CEO, Partner, Advisor, Director

An organisational perspective

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