We support
B2B teams
Team Mindset
Our purpose is to empower B2B teams to succeed.
GROWTH MINDSET
We seek continuous improvements and build the team’s capacity to learn. Everyone is empowered and given opportunities to grow.
PERFORMANCE MINDSET
We innovate and deliver results for customers, working as one team with our customers, and are held accountable.
CUSTOMER-CENTRIC MINDSET
We specialise in a human centric approach that shapes organisations to uncover and deliver more value to customers, staff, and business owners.

KEY TALENT
Roland Leemans
Roland is the CEO and Co-Founder of BlueOcean and is a member of the Institute of Directors (IoD). He is the author of Evolution By Design™, a business framework to shift organisations from Product to Customer to deliver sustainable growth.
A lifelong learner, Roland began his journey with a Bachelor's in Commercial Engineering at the University of Brussels, Solvay, and rounded that off with a Master's in Business, continuing his education through multiple Executive programmes at Harvard Business School.
For over 25 years, Roland has developed an extensive skill set in helping clients with developing and implementing strategy and business transformation centred around customer value creation. He has worked as a consultant for PwC, run several businesses, advised boards, and consulted with many companies worldwide.
Roland is a regular speaker at the University of Waikato Business School, industry events and leads a range of NZTE Regional Business Partners workshops on strategy, customer experience, and digital transformation.
Henrik Arlund
Henrik is an accomplished strategist who has dedicated his career to placing the human element and customer experience at the forefront of his work. He possesses a wealth of experience in marketing, sales, organisational design, and tactics, and has a proven track record of successfully creating and implementing winning strategies that deliver exceptional results.
Henrik understands how to effectively align organisations with a clear purpose, objectives, and value proposition, in order to drive increased customer value while optimising resources.
With more than 25 years of industry experience, Henrik has held key roles in strategy development, value proposition design, consultancy, audit, business analysis, management, software architecture, and marketing, both as an internal team member and as a consultant for leading firms such as KPMG and BlueOcean. He has earned a reputation for his meticulous attention to detail and has been instrumental in helping companies of all types to maximise investments, cut spending, and increase efficiency.
Jo Taute
Jo’s skill set lies in people management, project management and sales, with an enormous passion for tourism, her clients and the success of their organisation. With more than 20 years of experience in the B2B sector, Jo is a seasoned professional who is deeply passionate about people.
She is committed to the success of our customers and have a proven track record of building strong relationships, teams, and networks.
Jo's success stems from a combination of client management expertise, strategic thinking, and business acumen. She has a keen ability to set direction, inspire, and empower teams to work collaboratively towards goals, all while maintaining a people-first approach to leadership. She firmly believe that a company's success is directly tied to the success of its employees, and prioritise their growth and development as a core component of the organisation's success.
Freyja Spaven
Freyja is a Senior Marketer with a demonstrated history in Health and Wellness, B2B SaaS, and manufacturing. With a background in content marketing, Freyja is passionate about research and the creative process. Freyja is dedicated to supporting the purpose and people behind businesses to achieve the best outcomes.
Shannon Bayliss
From developing brands and advertisements that set businesses on a growth path, and producing winning sales proposals that secure economic stimulus for New Zealand, to designing award-winning websites, Shannon continues to develop an ever-green creative toolbox.
Ethan Dryden
Ethan is a dynamic and enthusiastic young professional with a passion for marketing and a drive to make a significant impact in the field. Joining our team as a Junior Marketer, he brings a groundswell of fresh energy and new perspectives, built upon a solid foundation in marketing principles.