WE DO B2B

The Product Marketing Advantage James Igglesden

Growth Marketer
James on

The Product Marketing Advantage

What if mastering the deep knowledge of your product could be the key to elevating your sales team's performance and speeding up your sales cycle? In this first episode of season two the Blue Ocean B2B podcast, we chat with James Igglesden, a seasoned business owner and marketer, to explore the pivotal role of product marketers in B2B marketing. 

James offers practical advice on how New Zealand businesses can bridge the gap between sales and marketing by ensuring teams deeply understand both their products and target markets. 

With useful tips ranging from digital versus physical product placement to crafting customer-focused assets, this episode is packed with insights for anyone looking to sharpen their B2B marketing strategies. Tune in to uncover actionable ideas you can implement today.

Connect with James on LinkedIn

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Watch The Product Marketing Advantage: What You Need to Know on YoutTube Listen to The Product Marketing Advantage: What You Need to Know on Spotify Listen to The Product Marketing Advantage: What You Need to Know on Apple Podcast

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