B2B Inspired

Tune in to the latest episode of We Do B2B as we chat with Bhavi Ogra and Julian Liew-Young from Fisher & Paykel Healthcare. Together, they unpack the strategic thinking and real-world tactics behind the Evora Full CPAP Face Mask launch, a campaign that not only revolutionised its market but also took home awards.

Check out the latest episode of We Do B2B, where we sit down with Brett Colliver, Chief Creative Officer at Dentsu New Zealand. Brett unpacks the anatomy of a great idea and shares his powerful “nods and eyebrows” concept – a fresh way to evaluate whether your marketing ideas are truly hitting the mark.

In this episode of We Do B2B, we dive deep into the ever-evolving world of B2B marketing with none other than James Hurman — an innovation leader, best-selling author, and the co-founder of Tracksuit, which is rapidly changing the way the brand tracking is managed and monitored.

Join BlueOcean Senior Marketer, Freyja Spaven, on a thought-provoking and practical discussion about the B2B Marketer’s superpower, nailing customer interviews. 

What if mastering the deep knowledge of your product could be the key to elevating your sales team's performance and speeding up your sales cycle? In this first episode of season two the Blue Ocean B2B podcast, we chat with James Igglesden, a seasoned business owner and marketer, to explore the pivotal role of product marketers in B2B marketing. 

Ever wondered what it takes to be recognized as Tech Marketer of the Year? Join us on our last episode of this season's "We Do B2B" as we chat with Nick Whitehead, the acclaimed CMO of Serko. Nick generously shares his extensive journey through the SaaS industry, from his initial days at small startups to leading marketing initiatives in Fortune 500 companies. Nick's career offers a blueprint for balancing influence and agility in the tech world. 

What if the secret to transforming your marketing performance lies in a laser-focus on your customers' needs and experiences? This episode of #WeDoB2B delves into this crucial topic with Lovina McMurchy, COO and CPO of Kry10, as she shares her remarkable journey from South Auckland to global tech leadership.

Join us for Episode 23 of #WeDoB2B as we uncover the power of customer-centricity with Ross Howard, Chief Product Officer at Tradify. These are invaluable insights into the 'Jobs to be Done' framework and how it drives successful B2B marketing and product development. Ross delves into the challenges of growth, AI applications, sharing his journey from web design to leading Tradify in simplifying the lives of tradespeople.

This episode is packed with invaluable advice for B2B marketers eager to innovate and grow in today’s fast-paced landscape. Join us as we chat with Lucy Mansfield, VP of Growth at Lumin, and dive deep into the pivotal role of marketing in driving company success. Lucy explains how Lumin leverages product-led growth strategies through data-driven insights while fostering a culture of inclusivity and ambition within her team.

Learn from Carter Perez of Revenue Chemists as he shares his proven methodology for aligning sales and marketing metrics, demonstrating how a unified approach can bridge traditional departmental divides and enhance both efficiency and effectiveness.

This is a tale of sustainable growth, customer empathy, and leveraging third-party tools to elevate the client experience. We delive into the complexities of B2B marketing with Asantha and co-founder Troy Tarrant, who create simple, compliant payroll solutions for SMEs.

In this discussion, Korey Rubenstein, a University of Waikato lecturer and @KiwiSaaS community director, emphasises the powerful mix of creativity and strategy that emerging marketers can offer.

For B2B marketers, mastering public speaking is crucial. This episode features Michael Philpott, an expert in executive speaking, who teaches you how to unlock your inner storyteller and excel on the global stage.

In this episode we join the remarkable Tatyana Mamut, as we traverse the fascinating intersection of anthropology and AI, especially when it comes to the intricacies of B2B marketing.

This episode is a treasure trove of insight into the seamless synergy between marketing teams and supply chains during the height of the COVID-19 pandemic.

We are thrilled to be joined by Ken Pereira, Head of Auckland Convention Bureau, who takes us behind the scenes of orchestrating gatherings that do more than just bring people together.

Witness the evolution of a country's image as we traverse from its enchanting natural beauty to the innovative spirit that fuels this country's B2B success overseas.

Delving into the stories of New Zealand's SaaS companies that are quietly making a global impact, with a focus on their challenges, triumphs, and future aspirations.

Embark on a transformative journey with us as we welcome the brilliant Sonja Webb of OfficeMax to "We Do B2B." Sonja, a maestro of revenue enablement, pulls back the curtain on how the alignment of sales and marketing departments can electrify your team's performance.

What a wild ride it’s been for this first year of podcasts!

Starting in June, we’ve released 10 episodes, each diving into different aspects of the B2B landscape.

Are you ready to shake up your perception of B2B marketing?

This episode promises to do just that! Our discussion is led by the audacious Viv Conway, founder of the sex toy brand, Girls Get Off.

In this episode, we'll be chatting with Amanda Armstrong from Revenue Lab.

Amanda is a seasoned pro in B2B Marketing and Sales, known for her expertise in generating repeatable, scalable revenue for tech companies.

In this episode, Sobia Mughal, the B2B Marketing Manager at Trade Me, New Zealand's most influential ecommerce platform, and a valued member of the B2B marketing community, joins Dale Koerner to chat about agency-client relationships, and how to get them firing on all cylinders.

Brandon Palmer, the marketing manager at Hnry, joined host to talk about his journey from solo marketer to running a full-fledged marketing department at one of New Zealand's most celebrated B2B SaaS/Fintech firms.

In this episode, Dale and Shannon explore the ongoing debate between marketing legends Mark Ritson and Byron Sharp on differentiation verses distinctiveness.

But here's the twist: They discuss how this debate has played out in the marketing world and what it means for B2B businesses in Aotearoa, New Zealand.

In this episode, Dale Koerner and Shannon Bayliss walk you through the essentials of a successful B2B brand refresh. You'll learn how to kickstart with a strategic roadmap, involve key stakeholders, build trust, collaborate with sales, decide what to keep or change, use data and tools for smart decisions, infuse creativity with facts, and understand the ongoing journey of a brand refresh.

In this episode, our host Dale Koerner and our producer Louis Bolton get to unpicking the world of B2B podcasting.

No fancy jargon or stiff suits here - just real conversations about why the heck we're doing a podcast.

In this episode, we’re talking with Lee Hunter about the sales funnel and why it’s essential for starting conversations with potential clients.

We’ll explore how marketing can help unclog the funnel, focusing on generating leads and making conversions.

Get ready to redefine how you view trust in the B2B world.

Together with our CEO and Co-Founder, Roland Leemans, we promise to guide you through understanding the enormity of trust and how it is not just an emotional virtue, but a key currency in the B2B context.

In this episode of We Do B2B, host Dale Koerner welcomes Henrik Arlund, COO and Co-Founder of BlueOcean, to discuss alarming research from the B2B Institute.

The data reveals a misalignment between businesses’ objectives and their belief in marketing’s contribution.