B2B INSPIRED

Launch Lessons from Lovina Lovina McMurchy

Kry10
Lovina

Launch Lessons

What if the secret to transforming your marketing performance lies in a laser-focus on your customers' needs and experiences? This episode of #WeDoB2B delves into this crucial topic with Lovina McMurchy, COO and CPO of Kry10, as she shares her remarkable journey from South Auckland to global tech leadership.

Learn how Lovina's customer-centric initiatives at Starbucks, such as the first national Wi-Fi network and phone-based ordering systems, have redefined customer experience and technology innovation.

We also explore insights from the Southern SaaS 2024 keynote, where Lovina discusses the future of SaaS and its potential for Kiwi entrepreneurs.

Gain a fresh perspective on customer-centricity in B2B marketing and discover how New Zealand's strengths in various tech fields are driving global innovation. Lovina's candid stories offer invaluable lessons for marketers, especially in the B2B field.

 

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