B2B INSPIRED

The 2025 B2B Sales Outlook Mike Stokes

Indicator
Mike Stokes

The 2025 B2B Sales Outlook

What does the future of sales and marketing look like in New Zealand? In this episode, we sit down with Mike Stokes, founder of Indicator, to explore the evolving sales landscape. Mike shares his journey from business owner to industry leader, offering insights into the challenges and cultural perceptions shaping sales careers in New Zealand.

We discuss the growing importance of sales and marketing alignment, the shift back to fundamentals, and how companies are tackling lead generation and business development. Mike also highlights key differences between New Zealand and Australia in marketing confidence. Whether you're in sales, marketing, or leadership, this conversation provides valuable strategies to navigate the changing landscape and drive success in 2025. Tune in for practical insights and expert perspectives.

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TVNZ NZ Marketing Excellence Awards
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