What Does it Take to Win? Lessons from Two Legends
🎙 Uncover the Secrets of Award-Winning B2B Marketing! 🎙
Tune in to the latest episode of We Do B2B as we chat with Bhavi Ogra and Julian Liew-Young from Fisher & Paykel Healthcare. Together, they unpack the strategic thinking and real-world tactics behind the Evora Full CPAP Face Mask launch, a campaign that not only revolutionised its market but also took home awards.
This episode, recorded live in Auckland, covers everything from aligning product development with marketing to building trust and training sales teams to become brand champions. For New Zealand’s B2B marketers, it’s a goldmine of insights into creating compelling campaigns, addressing scepticism, and proving product value in complex industries.
Don’t miss this chance to elevate your skills with insights from some of the best minds in B2B marketing!
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