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PJ Morris
Why A Plan Is Not A Strategy
What is strategy, really? In this episode of B2B Inspired, PJ Morris joins host Dale Koerner to unpack the true role of marketing in business growth—and why too many businesses confuse strategy with planning. Drawing on her extensive experience in B2B and the construction industry, PJ offers a clear, no-nonsense take on how strategy should start with a business challenge, focus on customer understanding, and drive real alignment across the organisation.
If you’re a marketer trying to earn a seat at the table, or a business owner tired of “noise” without results, this episode is for you. Expect straight talk, smart insights, and practical advice for building marketing that matters.
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