More trust. More conversions.
Clearly express your unique value to your customers in a carefully crafted and beautifully designed capability document by BlueOcean.
Are you looking for a competitive edge? A capability document is a printed (or online) PDF between 8 and 20 pages that clearly articulates the value that you offer customers. A capability document goes beyond just a brochure.
It communicates to your customers, succinctly and effectively:
A capability document supports the hard work of your sales team. How? By offering a clear argument why a prospect should choose you. A capability document is designed to leave an impactful impression, making it perfect for leave-behind materials at client meetings or events.
The BlueOcean team will work closely with your salespeople and your customers to draw out the main capabilities of your offering, and then present them in a way that resonates.
If your products and services go to tender, you’ll know how important it is to stand out from the crowd. A strategic and well-presented capability document that clearly articulates your value gives an immediate edge.
We’ll work with you to develop impactful customer success stories from the coal face. Reinforced by authentic customer testimonials from your target audience, with professional design from our in-house team, you’ll stand head and shoulders above the competition.
Capability documents can align your whole team behind your vision, mission, and purpose. They can also be a powerful recruitment tool.
When we create a document together, we'll open with a strong "About Us" section that can showcase your founders, the origin story of your business, and your achievements. Whether you have been in business five years or 60 years, it’s your story to own and to share. A capability statement can bring it to life.
Capability documents have a section reserved to highlight your customers' stories. An important building block of trust, case studies can add extra colour to your story and support your value.
Don't have case studies? BlueOcean can help.
We work with you and your team to create a capability document you can be proud of.
Each document comes with files for print and hosting on your website. We can also handle the legwork of finding a local printer — just let us know.
At BlueOcean, we believe that trust is the backbone of B2B success. A capability document presents the best of your business in one succinct and easy-to-digest document. Create clarity for your team, your prospects, and your customers so you can win more business. If you're interested in developing a capability document, call us today.
TVNZ NZ Marketing Excellence Awards
Excellence in B2B Marketing Strategy, finalist 2023
Interactive Media Awards
Best in Class for UX Design and Implementation, 4 times winner
Best in Class for UX Design and Implementation, 18 times finalist