Building Trust

In New Markets

Looking to launch a new product, enter a new market, or improve your current position in your market? A B2B Market Strategy will help you truly understand the lay of the land. From customer research to selecting the right channels, make informed decisions every step of the way. 

BlueOcean can help with:

 

  • Understanding the market.
  • Understanding the customer.
  • Developing positioning and messaging that sets you apart.
  • Shaping your product or service to match the needs of the customer.
Understand the market

Market research done well can give you a sense of pre-launch confidence. The BlueOcean team will work to develop a thorough market analysis presented in a way that makes sense to your team.

Understand the customer journey

To think like your customer, you must know your B2B buyer.  During our process, we can help you discover, in detail, customers' Jobs to be Done, and how the problem you solve helps to uncover where to deliver more value.

 

Define your space And claim it

B2B buyers don't buy your products or services, they care about the value you can deliver to their business and their customers. Set yourself apart with solid positioning and sector messaging unique to the value only you can deliver. 

Shape your product For the customer

Leverage customer insights to shape your product or service that resonates with your ideal audience. At BlueOcean, we make sure the value you deliver aligns with customer expectations—and is showcased in the most compelling way possible.

 

 

We're on your team

From strategy to post-launch activities, you can consider us an extension of your team. We’re not afraid to use our diverse BlueOcean skill set to think outside of the box and provide a fresh perspective.

Enquire About Go-to-Market Strategy

At BlueOcean, we know that trust is the backbone of B2B success. A Go-to-Market strategy will help you to provide clarity in the market, and align your team on the mission at hand - to launch a great product!

CLIENT STORIES

Empowered For Success

Amanda Wells, Kilwell

Kilwell Fibrelab

"BlueOcean has given us the clarity and confidence to move forward and tap into new markets" Read Case Study
Ben Willis, Orb Medical

Orb Medical

"We now have real focus on value-creating activities that matter. It has really been about BlueOcean expertise." Read Case Study
Julie Hayes, BeeNZ

BeeNZ Honey

"BlueOcean has helped us to affirm and communicate our values and our reason why we do what we do." Read Case Study
Mark O’Brien, Aluro Healthcare

Aluro Healthcare

"BlueOcean customer-centricity has been invaluable, resulting in the best outcome for Aluro Healthcare." Read Case Study
Dr Adam Durning, The Dentists

The Dentists

"I don’t see BlueOcean as just a consulting or marketing firm, they part of our business into the future." Read Case Study